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Field Notes for Health & Wellness Coaches Who Don’t Want to Moonlight As Marketers
Welcome.
You've stumbled into the wellness business blog that treats scaling your practice like the wild, occasionally absurd thing it actually is.
Drop in as I spill my unfiltered takes on digital marketing, roast my own launch mistakes before you can, and laugh at sales page formatting meltdowns. Think of it as equal parts 'Namaste' and 'why is my launch platform like this??'
Expect snort-worthy stories and course launch tips that turn chaos into clarity. The kind of business truths you usually only admit to your dog at 2am. (No judgment. The dog gets it.)
Bring your chaos, your coffee, and possibly a helmet.
How to Find Your Niche When "Wellness Coach" Already Describes Everyone
A no-fluff guide to niching down for wellness coaches lost in a crowded field. Covers why specificity is a commercial advantage rather than a limit on who you can help, the difference between a niche too broad to rank in search or be remembered by a referral and one specific enough to be findable, a concrete four-question process for narrowing from "I help women feel better" to a searchable, repeatable description, and the honest answer for coaches who love multiple areas and don't want to pick just one: choose one front door, keep the whole house. Written for health and wellness coaches moving from 1:1 work toward digital products and stronger online visibility.
Founding Member Offers: How to Launch a Membership When Your Member Count Is a Confident Zero
A no-panic guide to launching a brand-new membership when you have zero members. Covers what a founding member offer is and why it's lower-risk than a cold full-price launch, how to price it so urgency stays genuine (real caps, price locks, and deadlines) instead of manufactured scarcity, the full founding member launch content sequence from building the case to the close, and how to keep the membership alive with retention, tiered pricing, and evergreen momentum after the founding window closes. Written for wellness coaches moving from 1:1 work into recurring digital products.
What Makes Content Go From "Nice Post" to Actually Generating Discovery Calls
A candid breakdown of why genuinely good educational content earns polite engagement but few discovery calls, written for wellness coaches. Covers the missing trust layer between "this person knows things" and "this person could help me specifically," why specific content converts while vague content only earns likes, how to write for the person at the decision point without alienating passive browsers, and the exact content types (precise problem descriptions, reframes, root-cause posts, cost-of-inaction posts, and "I know where you're stuck" posts) most likely to produce direct client inquiries. The throughline: conversion comes from recognition, not more expertise.
Google Search Console for Beginners: The Free Tool That Shows You What's Working
An approachable, jargon-free walkthrough of Google Search Console for wellness coaches and health entrepreneurs new to SEO. Covers what the tool actually is (a dashboard for how Google sees your site, not an advanced SEO tool), the three beginner-essential reports (Performance, Indexing/Coverage, and Search Queries), how to read the query report and match page content to the words people actually search, and how to find pages ranking on page two (positions 11 to 20) that are close enough to push onto page one with a small, targeted improvement.
You Believe People Can Change. Except, Apparently, Your Own Business.
An observational look at why wellness coaches apply a growth mindset to their clients but a fixed one to their own marketing and money, and the concrete reframes and daily habits that flip it.
The Launch Debrief
A practical, no-fluff guide for wellness coaches on how to run a launch debrief that actually improves the next launch. Covers why the useful information disappears in the exhausted hours after cart close, the five numbers that reveal what truly drove enrollment (workhorse content, funnel drop-off points, warm-versus-cold buyer split, time-to-decision, and content referenced during sales conversations), how to document real objections from DMs, sales calls, and cart abandonment so they sharpen the next sales page, and how to turn all of it into a small, repeatable debrief habit so each launch becomes institutional knowledge instead of a fading feeling.
Your Call-to-Action Is Proposing Marriage on the First Date
A plain-spoken guide to writing calls-to-action that convert without sounding like a sales pitch. Covers why most CTAs fail by asking too much from readers who aren't ready, treating cold and lukewarm audiences the same as decided buyers; the full spectrum from soft invitation to low-stakes trade to medium ask to direct enrollment, and how to match each to the reader's actual relationship with you; how to write the ask in your own brand voice so it reads as the natural next sentence rather than a jarring shift into sales mode; and the real difference between a CTA that converts and one that quietly loses people, including the four common failure modes (vague, too big a leap, all about the writer, and no clear expectations) and how clarity and honest signposting move a hovering finger to a click.
Your Blog Posts Are Living Alone in Separate Apartments
A plain-spoken guide for wellness coaches on internal linking, the SEO strategy most sites overlook. Explains what internal links are (links between pages on your own site) and how Google uses that structure to understand your site's hierarchy and which pages matter most, how linking blog posts together builds topical authority instead of leaving isolated pages to rank on their own, the four most common internal linking mistakes on coach websites (new posts with zero links, generic "click here" anchor text, orphaned high-value pages, and over-linking to the homepage), and a concrete afternoon audit anyone can run today to find and fix their internal link gaps.
Handling Client Dissatisfaction: How to Navigate It When a Coaching Relationship Gets Hard
A calm, straight-talking guide for wellness and health coaches on navigating client dissatisfaction when a coaching relationship gets hard. Covers why friction is inevitable and how to read a frustrated client as information rather than failure, the five most common mistakes coaches make in the moment (over-apologizing, taking it personally, avoiding the conversation, over-explaining, and offering concessions too fast), how to run a professional and boundaried conversation that serves both people, and how to tell the difference between a relationship worth repairing and one to end cleanly, including what a clean, respectful ending actually looks like in practice.
Audience Before Product: Why Building Your Following First Is the Order That Actually Works
A straight-talking guide for wellness coaches on why growing your audience before building a digital product is the sequence that protects both your revenue and your confidence. Covers why launching to a small audience underdelivers and damages momentum, the true time-money-morale cost of building before the audience is ready, how to read content engagement (saves, DM questions, replies, topic patterns) as a readiness thermometer instead of vanity noise, and the specific minimum thresholds for courses, memberships, and digital downloads, including why launching below them demoralizes rather than simply underperforms.
You Wrote A Good Blog Post. Now Make It Do the Work of Thirty.
A practical guide to repurposing one blog post into a month of content for wellness coaches: why reusing an idea across formats compounds instead of wastes effort, how each section of a post (hook, example, myth-buster, framework, closing line) maps to a different platform, translation rules for reshaping content for social, email, LinkedIn, and Reels, and the single test that keeps repurposed content feeling fresh instead of recycled.
Meta Titles and Descriptions: The Small Copy With an Outsized Impact on Your Search Traffic
A practical guide to meta titles and descriptions for wellness coaches: why blank or duplicated fields cost you clicks even when pages rank, what makes someone choose one search result over another, and two copy-paste formulas for titles (under 60 characters) and descriptions (under 155) that read like a human and earn the click.
When to Delegate in Your Wellness Business (and What to Let Go of First)
A practical guide for wellness coaches on when and what to delegate, covering the emotional reasons letting go feels hard, the difference between strategic owner-only work and delegatable execution tasks, concrete examples of what to hand off first, and a simple one-week audit to find where your time is really going.
The 8 Weeks Before Launch: What to Do and In What Order to Actually Fill Your Course
A realistic 8-week pre-launch plan for wellness coaches launching digital courses, covering the three phases of pre-launch content, how to tell if your audience is genuinely warm, and the exact order to build platform, messaging, sales page, and content so your launch fills instead of flops.
Nobody Is Ignoring You
Discover why your wellness emails aren't being opened and how to fix it. From unappealing subject lines and poor send times to neglected email list maintenance, learn the real reasons behind low open rates. This article breaks down the mistakes and offers practical strategies to help wellness coaches improve engagement and reconnect with their audience. Perfect for anyone tired of sending emails into the void.
Your SEO isn't working.
A plainspoken breakdown of the SEO timeline for health and wellness coaches, from a launch strategist and content partner: what Google is doing during those first three to six months, which metrics to track at each stage, and why starting sooner protects your compounding advantage.
The Part Where "Authenticity" Starts to Sound a Lot Like "Not Marketing"
A plainspoken breakdown of what authenticity in wellness marketing actually means: the difference between values-aligned content and avoiding promotion altogether, why the fear of being pushy is worth examining, and how to promote your work in a way that genuinely reflects what you believe.
There Are Easier Ways to Suffer Than Writing a Confusing Sales Page
Your sales page has one job: make someone think 'this is for me' and make it easy to say yes. Here's how to build a sales page that works without feeling like you're guessing what to write.
The 5 Pillars Of (Content) Creation
A strategic guide for wellness coaches explaining the five essential content pillars. Covers why random topic selection fails, how to guide an audience from discovery to purchase, how to diagnose missing content types based on engagement data, and what a healthy, high-converting monthly content mix actually looks like.
Why Your Wellness Website Isn’t Getting Traffic
A detailed breakdown for wellness coaches explaining why clinical industry jargon hurts SEO and organic search traffic. Covers the disconnect between how practitioners describe their services and how clients search for symptoms, how to audit your website for coach-speak, and a rewrite strategy that preserves authority while naturally improving search visibility.