Content Marketing & SEO Copywriting for Health and Wellness Coaches
When Your Content Needs More Bite (and Less Blah)
You want to build a wellness empire, not a graveyard of half-written blog drafts and forgotten Instagram reels. I get it — “just show up consistently” sounds cute until it’s Monday morning, you’re 3 coffees deep, avoiding your content calendar like it owes you money, and seriously considering if marketing avoidance qualifies as an Olympic sport.
You’ve got wisdom. You want reach. But you’re allergic to industry advice that sounds like it was crowdsourced from a motivational Pinterest board. Cue: content that feels like you and copywriting that actually sounds like you (and maybe a little bit cooler), engineered to show up exactly where your future students are already looking. We’ll set you up with SEO-ready blogs, newsletters, and social media — all quietly optimized so the right people find you without you having to shout about it.
If your soul does a full-body cringe at the phrase “thought leader,” but you still want your content to be more than a footnote in the social media archives, this is the antidote. Just think of us a content ghost writer, providing copywriting & content marketing for health and wellness coaches that gets seen, shared, and — occasionally — quoted to friends.
The Shift You’ll Feel
Instead of dreading the "post" button, you’ll actually feel smug about your content
Your expertise stops being a well-kept secret and starts doing the heavy lifting for your business
You get to be the genius, while I write the scripts and make sure the mic works
What Exactly is Going On Here?
Content marketing. A phrase that probably makes you want to go live in a yurt and communicate only through interpretive dance. I get it. You know you need to show up online, but the thought of feeding the algorithm beast with an endless stream of "smart, engaging content" feels like a special kind of hell.
That's where I come in. I handle copywriting and content marketing for health and wellness coaches who’d rather be doing their actual work than playing guessing games with Google. This package focuses on creating content for 2 primary platforms (typically Instagram and TikTok at the moment), with regular blog content and email newsletters that keep you consistently visible. Our copywriting services are tailored to health and wellness coaches, ensuring your message resonates and ranks.
With a bit of strategy, a dash of creativity, and a healthy dose of wit, we’ll create copy and content that connects without making you want to throw your laptop into the sea.
Here’s what you walk away with:
A digital presence that looks like you have your life together (even on days you definitely don't)
Consistent visibility that builds trust while you're off doing literally anything else
The glorious freedom of never having to Google "content ideas for coaches" ever again
Work That This Package Lets You Consciously Uncouple From
SEO-Driven Blog Copywriting Services
Your expertise deserves more than a dusty “latest post” from 2022. I’ll conjure up regular, SEO-infused blog copywriting services — the kind Google actually notices, minus the pretense. Strategy, insight, and a dash of sardonic wit baked in. The endgame? Authority, not homework.
Read: Your website becomes a 24/7 sales agent that brings in qualified leads while you sleep (or nap, I don't judge).
Social Media Copywriting & Content Creation
Intimidated by the idea of becoming an "influencer"? Thank God. (You're soul is still intact). Let’s just get your brilliance in front of humans who care. I offer social media copywriting and content creation — words and visuals that stop the scroll, flirt with the algorithm, and always respect your intelligence (and your audience’s).
Consistency? Yes
TikTok dances? No
In other words: Your audience feels seen, understood, and ready to work with you (without you having to point at text bubbles in a Reel).
Email Copywriting & Marketing Support
Your email list: proof you exist outside of social media’s algorithmic mind games — and you actually own it. Unlike social platforms that can vanish or change overnight, your email list is yours to keep. I'll make sure that sacred space is put to good use, crafting copy for email newsletters and nurture sequences that sound less like a robot with boundary issues and more like, well, you: smart, talented, and never “last chance — open now!” Always effective, never desperate.
The upshot? Your subscribers actually open your emails (can you believe?!) and look forward to hearing from you, building a relationship that leads to sales.
Strategic Content Necromancy (aka Repurposing)
Good content shouldn’t be left to rot in the archives like some forgotten relic. Our copywriting services ensure your content is repurposed effectively across platforms. I’ll resurrect your newsletters, podcasts, or that one blog post you secretly think is Pulitzer-worthy, and breathe new life into them — chopping, dicing, remixing them into a dozen bite-sized pieces for Instagram, blogs, newsletters, skywriting, whatever. Not recycling — reincarnating. Because “evergreen” shouldn’t mean slowly decomposing.
That means: You get maximum mileage out of every single idea, saving you brainpower and ensuring your best work gets the encore it deserves.
If the following describes you as well as your sun sign does, this package was literally designed for you:
You know content marketing for health and wellness coaches is your ticket to real reach, but you have a pathological aversion to filling editorial calendars (or learning exactly what one of those is)
You’re a life coach ready to attract ideal clients through SEO, but the phrase “SEO for wellness businesses” conjures dread and a strong desire to redecorate your office instead…
Your welcome sequence is giving "ghosted after one date" energy
Your blog is a living fossil, but you want blog copywriting services & content support that’s strategic, not sentimental
You’re a wellness coach officially done trying to reverse-engineer what Instagram “wants”
You’re an integrative health practitioner who needs someone on your team who gets the wellness industry, not a generic VA who thinks “chakras” is a typo
You want consistent visibility but the thought of creating 20 pieces of content monthly makes you want to fake your own death (RIP)
The Fine PrintMonthly Retainer | $2,500
Crunching the Numbers (So You Don’t Have To)
For about $50 a day, you can stop haunting your keyboard at midnight and let someone else handle the content chaos. Most health and wellness coaches spend 10-15 hours a month trying to DIY their way to visibility. If your time is worth $200/hour, that’s up to $3,000 a month you’re losing to the content vortex. Let’s flip the script: your content works hard, and you don’t have to.
Then you can reclaim your time, your sanity, and the mental space to focus on your clients (which is, you know, the whole point).
What’s on The Table
This plan is designed around these monthly averages:
3-4 SEO-optimized blog posts
12-20 social posts
3-4 newsletters / 1 email sequence
Launching something? We angle content toward that.
Building your email list? We focus on SEO blog topics.
The volume stays consistent; the strategy flexes with your business needs.
Need sales pages or launch campaigns? Check out the Digital Product Development & Launch package and the Holistic Launch & Content Partnership.
We need to talk.
It's your content's visibility... It’s giving ‘I don’t need directions’ vibes (and it isn't cute)
We are Proud to Present:
Optional (if you’re ok with struggling)
How Do You Avoid Becoming a Cautionary Tale Titled The Content Nobody Knows About (Because Google Doesn’t Either)?
By Completing The Website Copywriting & SEO Package Before We Start Posting, Of Course.
Picture this: you pour your heart and soul into creating life-changing content... only for it to be seen by absolutely no one. That's content marketing without SEO: it's like performing a soul-stirring rock opera to an audience of one rabbit. And he's just there for the carrots.
Let’s get real. Google isn’t a mind-reader. (If it were, we’d all have less embarrassing search histories.) Without SEO, your brilliant insights will be lost in the digital abyss, only ever seen by your mom and maybe that one guy who accidentally stumbles upon your page while searching for "llama pilates." Your blog may be a masterpiece, but with no SEO, it’s like that copy of Infinite Jest collecting dust on your shelf: it makes you feel smart, but it goes unappreciated since it's never read.
Without a solid SEO strategy, you'll be like a Kardashian without a camera – desperate for attention but nowhere to be seen. Why chase leads like a desperate door-to-door salesperson when you can let your content do the heavy lifting? With the right SEO, your ideal clients will come to you like moths to a flame... or at least like people Googling their way out of a problem you can solve.
And this isn’t just the run-of-the-mill retainer tune-up. This package lays the full SEO foundation: the deep clean, the secret handshakes, the whole “I actually know what metadata is” vibe. Retainers cover spot treatments and refinements for content we’re creating together – but not reconstructive surgery on your whole SEO setup.
Could you skip this? Sure. You could also wallpaper the floor of your house: very avant-garde, but you’ll eventually end up paying for proper flooring and wishing you had been more realistic and practical to start with. Health and wellness coaches who have as much tech know-how as they do health know-how may be comfortable moving forward without this package.
But those who consider editing in Squarespace or Canva as digital heavylifting (no shade) can avoid unnecessary tech trauma by opting in to this package at the start of our work. Just something to think about.
Radical honesty: ‘hidden gem’ is only cute when it’s about a coffee shop, not your business.
Ask about the Website Copywriting & SEO Package during your consultation to keep your content off the internet’s missing persons list and land it right where the (Google) search parties roam.
Book your consultation before I publish a TikTok post about this titled "My Villain Origin Story."
Here’s the “after” of that SEO makeover looks like:
You stop chasing clients and start attracting them (freeing you up to do real cardio)
Your website actually works for you, bringing in leads who are already looking for exactly what you offer
You avoid the heartbreak of creating brilliant content that disappears into the abyss
Done Trying to Decode the Content Matrix?
If you’re a meditation guide struggling to find the right words for your blog, a personal trainer trying to grow your email list without sounding salesy, or a dietitian tired of posting to social media and hearing crickets, you need someone with the precision of a detective and the calm of someone who's solved a few cases before. And you've found them (yes... me... I'm talking about me).
Let’s cut through the noise and focus on what really matters. No buzzwords, no gimmicks, just results-driven collaboration. Think Sherlock Holmes meets your friendly neighborhood SEO pro (minus the magnifying glass).