Digital Product Development and Launch Support for Health and Wellness Coaches
Because "Manifesting a Launch" Isn’t a Marketing Strategy
You have a world-changing methodology living in your head (or a very spirited Google Doc). You know it can help people. You know it’s brilliant. But the chasm between "I have an idea" and "I have paying students" is currently filled with tech tantrums, half-written emails, and a level of existential dread usually reserved for 3 AM philosophical crises.
Here’s the situation:
The internet is a chaotic place, and course platforms often behave like your frenemy. You didn't get into this business to fight with checkout pages or figure out why your automation sequence is ghosting your new subscribers.
I did. (Ideally not the fighting part, but I’m very good at winning.)
As a digital product VA and strategist, I take your brilliant, scattered concept and turn it into a tangible, income-generating reality. I handle the strategy, the tech, and the copywriting, so you can stop staring at your screen like it just insulted your ancestors and get back to the work you actually like.
Here’s what that means for you:
Your ideas are set free from your Google Drive and start charming actual students (and maybe even your inner critic)
You feel that slightly giddy calm that happens when the SEO just works, the copy sounds like you on your best day, and your launch feels more like a cozy dinner party than a fire drill
You get to experience the surreal delight of students enrolling, loving your course, and making the transformation you knew was possible for them
This Is How We Do It:
This is an ongoing partnership, not a one-and-done project. We work together month by month: building your product, launching it, then managing and optimizing it post-launch.
(And even after launch, most product clients choose to hold onto on their retainer because a digital product isn't 'done' after launch – it needs continuous updates, optimization, and technical maintenance based on student feedback. I give your brainchild the TLC it needs to grow while you enjoy a new income stream).
Development → Launch → Management flow:
Months 1-3: Building (platform setup, content uploads, sales materials)
You get to watch your digital product come together without lifting a single stressed-out finger.
Months 4-5: Launching (promotional campaigns, sequences, launch support)
Your launch is smooth, stress-free, and designed to convert your audience into paying students
Months 6+: Managing (ongoing optimization, updates, technical maintenance)
Your product stays relevant, effective, and profitable long after launch day.
Here’s what you have to look forward to:
You get a launch journey that feels like following a treasure map: each step clear, no mysterious riddles needed, and zero chance of wandering into the Swamp of Eternal Overwhelm
Your digital product isn’t just “live;” it actually thrives (and yes, I will absolutely dot the i’s, cross the t’s, and water the metaphorical houseplants so your offer keeps growing and glowing wild)
You finally get to take that sign of relief , stay in your zone of genius, and let someone else obsess about the deadlines, design tweaks, and post-launch momentum
What I’ll Handle
(So You Don’t Have To)
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Concept & Digital Product Strategy
Got a brilliant idea that’s currently humming in your brain like a refrigerator spilling its secrets? We’ll sit down (virtually, with coffee) and nail the "what," "who," and "how." From identifying how to scale your expertise to outlining the content we’ll use to do it, I provide the digital product strategy that turns abstract art into a blueprint for a house people actually want to live in.
You’ll have a clear, actionable plan to turn your expertise into a product that resonates with your audience and generates income.
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Tech Setup & Integration
This is where I make sure your digital creation actually works. I handle the platform setup, tame the learning management system (LMS), prepare the membership onboarding workflows, and integrate the payment gateways. I ensure the tech talks to the email list, the email list talks to the course, and nobody has to cry. It’s like digital feng shui, but with more API keys.
Your tech works seamlessly, so your students have a smooth experience from sign-up to completion (and you can finally stop Googling "why won’t this work?”)
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Marketing, Copywriting, & Launch Content
Let’s talk copywriting that does more than fill a page. I specialize in SEO-optimized copywriting for courses and digital offers, ensuring that every stage of your sales funnel is working overtime to usher your ideal students from ‘aware’ to enrolled. This is more than just making your landing page show up on Google; this is drawing in your audience with all the authenticity of your work (and none of the marketing bro ick).
Your messaging connects with your audience on a deeper level, turning curiosity into commitment and browsers into buyers.
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The "Go Live" Management
On launch day, while you are hyperventilating (optional, but common) or sipping herbal tea (preferred), I am manning the control tower. I monitor the cart, troubleshoot the user errors, and ensure the student onboarding is smoother than a jazz saxophonist. You step onstage to take a bow (and the credit).
Your launch day feels like a celebration, not a stress test, and your students are welcomed with a seamless experience.
This is probably for you if…
You’re a nutritionist who knows they have a course inside them, but turning those ideas into a curriculum feels like trying to explain TikTok to a Victorian ghost
You’re a therapist who’s delayed their launch three times because writing copy for the sales page makes your skin itch
You want a digital product VA who understands that "launching" shouldn't feel like a cardiac event
You’re a fitness coach ready to hand over the keys to someone who looks at a broken funnel and says, "Hell yeah! I love a good puzzle"
The Fine PrintMonthly Retainer | $3,000
What It Costs (& Why It’s Worth It)
For just $60 a day, you can turn your big ideas into a fully launched digital product, without the tech headaches or late-night Googling. Most health and wellness coaches spend countless hours trying to piece together platforms, funnels, and launch strategies. With this package, you’re not just saving time. You’re reclaiming up to $3,000 a month in opportunity cost. Let’s get your course, membership, or program out of your head and into the world, stress-free.
You’re not just saving time – you’re reclaiming your energy, focus, and the opportunity to grow your business without the overwhelm.
The Roadmap
This package is designed to account for one digital product at a time, developed and launched within the following scope:
We tackle one major milestone per month, such as platform setup one month, sales page creation the next, module uploads after that, launch sequence the month after.
Complex months (like launch week) are balanced by lighter months (ongoing management and optimization).
Once your product is live, we don't just walk away. Months 6+ are spent updating modules based on student feedback, optimizing your funnel, troubleshooting tech issues, creating supplemental resources, and refreshing content. Think of it as product maintenance that keeps your course selling well and students happy.
Need regular blog posts, social content, and newsletters too? That's our Content Marketing package and Holistic Launch & Content Partnership.This package is purely about building, launching, and maintaining your digital products.Hold up.
Before this pops off, let’s make sure people can actually find the launch party.
Introducing…
Not a Requirement, But Probably Should Be
If a Product Launches and No One Finds It, Did It Even Launch?
With The Website Copywriting & SEO Package, You Won’t Have to Come Up With An Answer
I don't want to freak you out or anything, but there's a situation I've seen a few times that we want you to get ahead of:
You can build a course so brilliant it could probably achieve enlightenment on its own, but without a solid SEO foundation, it's basically a secret society that only you belong to. Because here’s reality: no SEO means your website becomes a “members only” club for you and Google’s bots (and even they might not show up if we're being honest).
And retroactively trying to bolster your SEO is a bit like that: rewriting copy, reworking links, and wishing you’d thought of this from the start. It's fun if you enjoy chaos, less so if you prefer enjoying the results of your hard work.
What building on a solid foundation feels like:
You’ll launch with confidence, knowing a steady stream of ideal clients is already finding you through Google
You get to feel the relief of your message landing with the right people, day after day, without you having to chase them down
Your brilliant course won't just be brilliant – it will be discoverable
Don't get us wrong – our retainer packages totally do spot-fixes and fine-tuning related to the product we're currently working on. But if you need site-wide, foundational SEO work – keyword deep-dives, optimized copy, metadata makeovers, all that Google-pleasing goodness – so that people can find your website in the first place... then you need the Website Copywriting & SEO Package.
So if you're as tech-phobic as most of our clients (valid!), this is a must-have tune-up that gets your beautiful offer in front of the people who are excited to buy it... not just haunting the ghost town of page 9 in Google results.
"Brilliant in Obscurity." Genius song title. Unfortunate descriptor for your launch.
Request the Website Copywriting & SEO Package during your consultation to make your website more popular than a Taylor Swift breakup song.
Wait... you haven’t booked? But I already ordered the celebratory confetti for our call! Please spare me the humiliation of having to call to cancel.
Ready to Stop Procrastinating, or Are You Putting That Off Too?
If you’re a life coach with a half-finished course stuck in Google Drive, a nutrition consultant dreaming of launching a membership but overwhelmed by the tech, or a somatic coach tired of “manifesting” your launch instead of actually doing it, let's just talk.
No weird sales tactics, I swear. Just a quick, zero-pressure conversation about how to get your genius out of your head and into the world. (You know, before you decide to "circle back to it" next quarter).